Sunday, July 29, 2012

"The Jelly Effect" by Andy Bounds


I've been reading "The Jelly Effect" by Andy Bounds this week and it has some great pearls of wisdom in it. They include:
 
* Never compare your inside to somebody else's outside. Because you'll always lose" Marie Mosely
* When networking "Be interested (in them) not interesting (about yourself)
* The grass isn't greener on the otherside. The grass is greener where you water it.
* Customers don't care what you do; they only care what they're left with AFTER you've done it
* There are only two things customers are interested in. If they know with 100% certainty that they will get the AFTERS they require, they will buy
* "Do or do not. There is no try". Yoda, The Empire Strikes Back



We're currently busy marketing our latest event. It is the Comparative Employment Law: NI, GB and ROI




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